Welcome to Bert’s Blog

Musing on Web Design and Running a Successful Solo Business

Why Your Business Isn't Showing Up on Google in Boone (And What to Do About It)
Big Mac Daddy Big Mac Daddy

Why Your Business Isn't Showing Up on Google in Boone (And What to Do About It)

You are an absolute pro at what you do, but right now, you are a ghost in the Blue Ridge Mountains. Your competitors are snatching up every lead on King Street while you are left wondering why your business is not on Google Boone. It is a total gut punch to see less-qualified contractors or landscapers ranking higher just because their digital game is tighter.

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Hiring a Web Designer? Don't Sign Anything Until You've Asked These Questions.
Big Mac Daddy Big Mac Daddy

Hiring a Web Designer? Don't Sign Anything Until You've Asked These Questions.

Most web design agencies in the High Country move more slowly than a tourist driving up 421 in a snowstorm. You need a site that actually works on a spotty cell signal in the Blue Ridge Mountains, but knowing exactly what to ask a web designer before hiring is the difference between a site that prints money and a digital paperweight

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How to Look at Your Own Work With Fresh Eyes
Big Mac Daddy Big Mac Daddy

How to Look at Your Own Work With Fresh Eyes

After over 20 years running a business, the single hardest skill is learning to look at your own work with fresh eyes. Not pricing. Not hiring. Not even sales. The ability to see your own work the way a stranger sees it on first contact is the rarest skill an experienced owner has.

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